The LickiMat story began in Australia, where the company, in collaboration with two veterinarians, developed a product to improve oral hygiene and dental health in dogs. The solution, inspired by human dental care, encourages dogs to lick food off the mat, which stimulates saliva production and improves dental health.
LickiMat quickly became recognized as a tool for reducing anxiety in pets, as the licking process releases endorphins that calm them down. This led to the development of several products for both dogs and cats. LickiMat aids in slow feeding, training, enrichment and as a tool for reducing anxiety. It is now used globally to improve both the physical health and well-being of pets.
