Collection: Vitality Innovation

Vitality Innovation AS is a development company established in 2004 with a focus on products that promote good health, vitality and high performance throughout the lifespan of animals. The company develops health-promoting products based on natural ingredients that are safe for animals, and has products that are approved by public authorities.

Based on many years of research, the company has patented products such as ImproWin®, DogVitality® and CatVitality®. Vitality Innovation has invested significant resources in research and development, and collaborates with renowned institutions such as NMBU and the Norwegian Veterinary School. Their products are approved by the Norwegian Food Safety Authority for use on all animals and are considered non-doping, with no withdrawal period for competition.

Vitality Innovation has received several awards, including DNB NOR's innovation award and Larvik Municipality's entrepreneurship award.